Combining aesthetics and conversions into landing pages for in:genius by NASCANS

Overview

in:genius by NASCANS is the community-based student care brand under NASCANS, Singapore’s leading operator of student care centres in MOE Primary Schools.

in:genius is committed to nurturing young minds and unlocking the genius within. Their student care programme has won many accolades and awards over the past 5 years, including “Best Student Care Programme in Holistic Development” and “Top Student Care Brand”.

Goals

Establish an online presence

The primary goal of in:genius was to establish an online presence with a website and dedicated campaign landing pages for maximum cost-effectiveness when running paid ad campaigns.

As it was a relatively new centre, in:genius wanted to show up when searchers were looking for student cares on Google.

Continuously improve campaign cost-effectiveness

A secondary goal was to continuously keep their Google Ads as cost-effective as possible. This meant their targeting had to be as precise as a laser.

Challenges

Little online presence

With a website that was yet to be published, in:genius had little to no online presence. As their marketing agency, we proposed to design a landing page first and use it for Google Ads first as they wait to publish their website, which was being designed by another firm.

Strategies

Aesthetic Landing Page Design

Referring to their original NASCANS website, we had a rough idea of what in:genius’ expectations were for a landing page.

We worked closely with in:genius’ Senior Marketing Executive, Emmanuel to design in:genius’ landing page and make sure it was both aesthetically pleasing and conversion-optimized.

Results

We built 2 aesthetic and conversion-optimized landing pages within a week with Emmanuel. Sadly, before we were able to use the landing pages for Google Ads, Emmanuel resigned from in:genius and there was a lack of manpower to continue the project. Nonetheless, we believe the landing pages we made for in:genius are top-notch and could be used as a template for other companies in the Education industry. Take a look at the 2 landing pages we made for in:genius below.