Capturing the attention of global leaders for Titan Tech Armour through Google Ads targeting

Overview

Titan Tech Armour is a leading defense company with over a decade of experience, specializing in cutting-edge defense technology originating from Taiwan.

Titan Tech Armour is renowned for securing government defense contracts and is dedicated to innovation, security, and global protection.

Goals

Generate inbound traffic globally

The primary goal for Titan Tech Armour was to have interested visitors all over the world visit their website.

As their marketing agency, we proposed Google Ads as the best way to achieve this goal.

Get seen on Google

Titan Tech Armour wanted their website to be seen on Google when prospects were searching for their company. Prior to bringing us on, their website faced indexing issues on Google, which negatively impacted their website SEO, affecting their ability to be seen on Google when people were searching for their brand.

Promote their new range of explosion-proof coating product, Forticoat

Forticoat is a high-performance, polyurea-based blast-resistant coating developed to meet the growing demand for advanced protection. They wanted to promote their new line of product using Google Ads to to capture interested leads in countries like South Korea, the United Kingdom, Malaysia, and the United States.

Challenges

Outdated website

Champ Code’s website was relatively old and had yet to be renewed. It had a simple design but did not contain enough information to persuade users to convert into an inbound lead.

As their marketing agency, we proposed to design a campaign-specific landing page for them.

Low Search Volume

Typically, a healthy search volume to conduct Search Engine Marketing would be at least 100. However, in the “online coding class” niche, there were only a handful of keywords that meet this criteria.

Take a look at the keyword ideas list below. How many relevant keywords with sufficient search volume for Google Ads can you see?

Strategies

Aesthetic Landing Page Design

We made use of the best elements TTA already had on their website, and combined it all into one page while focusing on one simple call to action. Enquire.

We tried to maximize conversion rates by asking for the lowest commitment possible, submitting an enquiry form.

We believe that using an enquiry form performs better on a landing page instead of a immediate service sign up. The service sign up consists of a much higher level of commitment, which qualified leads may abandon because they were not able to get their questions answered by customer service.

Proper Google Ads Setup

We conducted in-depth keyword research and setup their Google Ads account for success with proper conversion tracking on Google Tag Manager, implementing our keyword research strategy, as well as using best practices to set up their new Google Ads Search campaigns.

Results

We were able to generate traffic from all over the world to our landing page. Countries include the US, the UK, South Korea, and Malaysia.

Unfortunately, Titan Tech Armour was facing manpower and payment issues, and we terminated our project together.

See below for a snapshot of our campaign setup, ad group segmentations, ad copywriting, keyword targeting, and landing page design for Titan Tech Armour.